A Day in the Life of an MZ Content Writer

We have a pretty unique work set-up here at Marketing Zen – although we do have a physical office in Dallas, most of our team…

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The 3 Secrets to Making Your Marketing Content Go Viral, Backed by Research

It’s no wonder that marketers are, shall we say, a little obsessed with finding the secret formula to making their content go viral – after…

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The Complete B2B LinkedIn Marketing Guide

When it comes to B2B marketing, it’s all about expertise.You want to demonstrate to your target audience that your company is the leader in your…

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Full-Service Digital Marketing Agencies vs. Niche Agencies

As a CMO looking for a digital marketing agency to help you with your company’s online marketing needs, you’re presented with a difficult choice:Do you…

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5 Secrets the Pros Use to Win Over Influencers

Ever been on a blind date? They’re not exactly the most comfortable of experiences, right? There you are with some complete stranger, awkwardly making small…

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Marketing to Millennials: An INBOUND Presentation

Our CEO, Shama Hyder, spoke today at INBOUND 2015 – Hubspot’s largest conference with over 15,000 people attending. She spoke on how to market to millennials – AKA the future of the workforce. Here are…

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Cringeworthy or Genius:  Should Your Company Take a Stance on Trending Issues?

Same-sex marriage. Transgender issues. These are topics that have consumed our nation for years, but which recently reached a fever pitch in the media with Caitlyn Jenner’s Vanity Fair cover, and the Supreme Court’s historic decision to make gay marriage legal.

As was to be expected, all that media coverage meant that businesses were bound to join the discussion, as well. After all, newsjacking is a tried and true technique for getting more clicks, more engagement…

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4 Essential Last-Minute Online Marketing Tips For Father’s Day

Wait, what?! It’s almost Father’s Day?! Poor dads. Every year Mother’s Day gets all the press – the sappy commercials, the springtime brunches and flowery…

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Zen and the Art of Website Maintenance

We’ve built a lot of websites for clients over the years here at Marketing Zen, and in the process, we’ve learned a few things about…

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The Art of Fascinating Readers…with Marketing Content

When was the last time you were completely uninterested in what someone had to say, felt no connection – at all – with their business…

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