Influencer Marketing, Outreach, Digital PR: What’s the Difference?

Digital marketing is a constantly evolving field. Years ago, all you needed was a website, and maybe a blog. Then along came social media. Today,…

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Published on 8th Jan, 2016 in Marketing

Marketing Zen’s Furry Friends

Marketing Zen’s Furry Friends

Working from home, as we do here at Marketing Zen, has a lot of great perks. But one of the very best is the fact…

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A Day in the Life of an MZ Influencer Marketing Strategist

It’s time for another installment of our popular “Day in the Life” series, where we let you peek into the inner workings of Marketing Zen….

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A Day in the Life of an MZ Content Writer

We have a pretty unique work set-up here at Marketing Zen – although we do have a physical office in Dallas, most of our team…

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The 3 Secrets to Making Your Marketing Content Go Viral, Backed by Research

It’s no wonder that marketers are, shall we say, a little obsessed with finding the secret formula to making their content go viral – after…

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The Complete B2B LinkedIn Marketing Guide

When it comes to B2B marketing, it’s all about expertise.You want to demonstrate to your target audience that your company is the leader in your…

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Full-Service Digital Marketing Agencies vs. Niche Agencies

As a CMO looking for a digital marketing agency to help you with your company’s online marketing needs, you’re presented with a difficult choice:Do you…

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5 Secrets the Pros Use to Win Over Influencers

Ever been on a blind date? They’re not exactly the most comfortable of experiences, right? There you are with some complete stranger, awkwardly making small…

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Marketing to Millennials: An INBOUND Presentation

Our CEO, Shama Hyder, spoke today at INBOUND 2015 – Hubspot’s largest conference with over 15,000 people attending. She spoke on how to market to millennials – AKA the future of the workforce. Here are…

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Cringeworthy or Genius:  Should Your Company Take a Stance on Trending Issues?

Same-sex marriage. Transgender issues. These are topics that have consumed our nation for years, but which recently reached a fever pitch in the media with Caitlyn Jenner’s Vanity Fair cover, and the Supreme Court’s historic decision to make gay marriage legal.

As was to be expected, all that media coverage meant that businesses were bound to join the discussion, as well. After all, newsjacking is a tried and true technique for getting more clicks, more engagement…

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