Author Angela von Weber-Hahnsberg

  • Go Ahead, Be A Show-Off: 7 Steps to Establishing Expertise on Quora

    If you’ve read our blog for very long, then you’ll know that one of the most important elements of online marketing that we advocate is thought leadership. In order for people to get to know, like, and trust you enough to do business with you, you’ve got to establish yourself as a leader in your industry by showing off your expertise. How do you do this? Every single aspect of your online marketing strategy should be working towards this goal, from the topics you address on your blog and in your email newsletters, to the guest posts you write for your outreach efforts, and from your conversations on social media, to the keywords you choose for SEO. Taking an active part in the conversations going on in your industry is the best way for you to demonstrate what an authority you are in the field – and attract potential customers. By sharing tips and answering questions in a helpful – and not salesy – way, people will come to see your company as their go-to resource when they need information about your industry. And when it comes time to buy, they’ll naturally think of your brand first. LinkedIn Groups is…

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  • 21 Common Questions About Email Marketing Answered

    Today’s installment in our series of answers to common online marketing questions addresses email marketing. Email marketing can seem like a deceptively simple task at first glance, but once you get into the trenches, it becomes clear that it’s anything but. Luckily, we’re here to help point you in the right direction. We’ve answered 21 of the most common questions we receive about email marketing. 1. Is email marketing still effective? Email marketing is one of the most effective ways for a business to reach customers directly. Think about it. You’re not posting something on your site and hoping people will visit it. You’re not even posting something on a social media page and hoping fans will see it. You’re sending something directly into each person’s inbox, where they definitely will see it! Even if they don’t open it, they’ll still see the subject line and your company’s name each time you send an email, so you’re always communicating directly with your audience. 2. Isn’t social media marketing taking the place of email marketing? Actually, recent statistics show that email reaches three times more people than Facebook and Twitter combined. That’s a significant difference. Social media marketing is wildly popular,…

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  • 21 Common Questions About Content Marketing Answered

    Next up in our “21 Common Questions Answered” series, in which we answer the top questions we commonly receive about various aspects of online marketing, is the topic of content marketing. (Check out the previous posts in this series for answers to your questions about email marketing and social media marketing!) The importance of content in an online marketing strategy has undergone a meteoric rise over the last few years, so it’s only natural that businesses have questions about just how to harness this marketing tool. And as usual, we’re here to help. So without further ado, here are the answers to 21 common questions about content marketing: 1. What is content marketing exactly? Content marketing turns traditional marketing on its head. Instead of focusing on a company and its products or services, it focuses on the consumer’s needs first. The goal of content marketing is to provide valuable, genuinely helpful information to consumers for free, in order to create a relationship with them based on trust, which eventually leads them to make a purchase.  2. What qualifies as content? When most people think of content marketing, they think of a blog. And blogs are certainly one of the easiest…

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  • 51 Online Marketing Tactics That Get Results

    Here’s the thing, you guys. Every business is different, and the internet marketing strategies that work for one company may not suit the goals of another, and vice versa. (That’s why it can be a real plus to have an experienced online marketing agency on your side, like, say, for example… Marketing Zen!) So, to help out as many businesses as we can in one fell swoop, we’ve compiled this huge, humongous, gigantic list of 51 different online marketing tactics, so that you can wade through them all and pick and choose which ones would do the most good in your particular situation. Again, not every tip will work in every situation, so choose wisely. Take your company’s internet marketing resources into consideration when planning your online marketing activities, so you are only taking on as much as you can reasonably handle. And keep your business goals in plain sight the whole time, so that each and every tactic you implement will be in their service. So without any further ado, and in no particular order, here is our list of 51 online marketing tactics that get results. 1. Write a blog. Having fresh content on your business website is…

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  • 21 Common Questions About Social Media Marketing Answered

    Here at Marketing Zen, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a little blog series answering some of the most common questions we get related to web marketing. Today’s installment? The 21 most common social media marketing questions we receive, answered just for you! 1. Can social media marketing really help my business? Most definitely! It’s been proven again and again by business after business. In fact, 73% of businesses surveyed by Constant Contact in 2011 had already started using social media marketing with measurable results.  Not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days. 2. What are the benefits of social media marketing for my company? Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them…

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  • Influencer Marketing, Outreach, Digital PR: What’s the Difference?

    Digital marketing is a constantly evolving field. Years ago, all you needed was a website, and maybe a blog. Then along came social media. Today, there is such a proliferation of platforms and content online that it’s a challenge to get your marketing message to stand out amid all the noise. Of course, marketing strategies have evolved right along with all the changes, and today, the best way to get your message out to your target audience online is to harness the power of influential people and sites. Think about it. Let’s say you’re looking for some software to help your company grow. Which would you trust more – the software companies’ own promotional material, or an objective review written by an online business software expert? According to a recent study, an incredible 92% of consumers prefer to gather information for potential purchases from people they’re familiar with over any other source.  That means they’ll look for reviews on their favorite blogger’s site, or check to see what a major news outlet says about a product or company, before they go to the company’s own website. Several different marketing strategies have emerged in recent years in order to take advantage…

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  • Marketing Zen’s Furry Friends

    Working from home, as we do here at Marketing Zen, has a lot of great perks. But one of the very best is the fact that we get to spend every day with our furry friends at our side! After all, they help us get our work done each day – they deserve a little fame! So without further ado, we’d like to introduce just a few of MZ’s furry team members. Here’s what Matthew Cowling, our VP of Video Production, had to say about his three pets Sebastian, Anastasia, and Rupert. “Rupert is a 9-month-old guinea pig. He lives in what we call the “guinea mansion,” which is a 2-story home I built for him with ramps and cubbies to play in. He loves to run around the house – I have made him a “free guinea” and let him roam around my house whenever I’m home. He eats most anything, but has a main diet of hay. Sometimes I feel like a farmer because I have a zoo at my house. When guinea pigs are happy they squeak really loudly, as well as do what’s dubbed “popcorning,” which is where he jumps into the air with a burst…

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  • A Day in the Life of an MZ Influencer Marketing Strategist

    It’s time for another installment of our popular “Day in the Life” series, where we let you peek into the inner workings of Marketing Zen. Our innovative working arrangement allows most of our team to work remotely – which means that even though we’re based in Dallas, we have team members spread across the country. We’re in constant contact in spite of the distance, however, using various online collaboration tools such as Slack, Basecamp, and Google Hangouts to get some face time. Hey, Laura! How’s that project coming? Nowhere is our commitment to close collaboration more evident than in our influencer marketing department. Influencer Marketing and Outreach are so completely intertwined with Search Marketing and Social Media Marketing that our Influencer Marketing Strategists are experienced experts in both, and even have their feet in both departments. We work so closely, in fact, that we even go to each other’s weddings – here’s our VP of Search Marketing, Idan, posing with the happy couple – VP of Social Media and Influencer Marketing Imran and Areej Kidwai – at their wedding last weekend! (Congrats, guys!!) Influencer marketing entails reaching out to influential figures online who have substantial followings, and working with them to…

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  • A Day in the Life of an MZ Content Writer

    We have a pretty unique work set-up here at Marketing Zen – although we do have a physical office in Dallas, most of our team members work remotely. This leads to all kinds of questions from people intrigued by the idea of an almost completely virtual company. We have to admit, it is pretty darn awesome to be able to work from home, from Starbucks, even from different countries (yep, sometimes team members just decide to fly over to Spain, or maybe India, and work from there for a month or two… We’re looking at you, Imran and Frank!). And since there’s so much interest in how it all works, we’ve decided to lift the veil and share our day-to-day with you in our new blog series, detailing a day in the life of team members in each department of MZ! The Content Team The first department we’ll be dishing on is the Content Marketing Department. Not to brag or anything, but our writers have been published in print and online publications, have ghostwritten books, and have had their work featured on outlets like Inc. and Forbes, just to name a couple. On top of having amazing writing chops, they…

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  • The 3 Secrets to Making Your Marketing Content Go Viral, Backed by Research

    It’s no wonder that marketers are, shall we say, a little obsessed with finding the secret formula to making their content go viral – after all, the more eyes that land on that content, the better, and viral content can reach millions in a very short period of time. If you do a Google search for “how to make content go viral,” you’ll see that a slew of major online publications have written pieces on the subject, from The Huffington Post to Mashable. Even Scientific American has gotten in on the act, performing research studies to determine just what exactly it is that triggers a viral sharing craze. As pretty obsessive marketers ourselves, we comb through every new piece of research on the subject of going viral – so we thought, why not compile everything we know from our own experience and from our research, and share it with you? So here you have it – the three ultimate secrets to making your marketing content go viral, backed by scientific research! 1. Know your audience. The most important key to making a piece of content take off is to make sure that it’s targeting the right people in the right…

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  • The Complete B2B LinkedIn Marketing Guide

    When it comes to B2B marketing, it’s all about expertise. You want to demonstrate to your target audience that your company is the leader in your field, the go-to resource for industry wisdom and experience – in a word, the expert. And sure, you can accomplish this through strategic marketing of the company itself – but positioning your business as an expert is a lot easier when you can point to the expertise of each of your employees as individuals, as well. What it boils down to is this: Your company’s employees each need personal brands. The combined strength of each of their brands will augment your company’s brand and cement your position as the leader much more quickly than simply marketing the company alone. The key is to let the company brand flavor each individual’s personal brand, so that they integrate harmoniously. Shama talks a lot about the importance of a personal brand – and luckily, it doesn’t have to be complicated to create one. In fact, you and your team probably already have the beginnings of one in place: your LinkedIn profiles. But for the purposes of creating personal brands and marketing your B2B business, you’ll need to…

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  • Full-Service Digital Marketing Agencies vs. Niche Agencies

    As a CMO looking for a digital marketing agency to help you with your company’s online marketing needs, you’re presented with a difficult choice: Do you go with a single full-service digital marketing agency that can manage all the various aspects of your digital presence, from website development to social media to SEO to content marketing? Or do you pick several niche agencies, each of which specializes in one certain area of online marketing – one for social media, one for email, one for influencer marketing…or on an even more granular level, one for Facebook, one for Instagram, one for Twitter?     For some companies, the niche option can seem best. After all, if Instagram is all an agency does, they must be pretty darn good at marketing businesses on that platform. Why wouldn’t you want to bring together top experts from every field to work on your company’s marketing campaigns? And when you take a look at the full-service option, it becomes clear that for many businesses, full-service digital marketing agencies are the way to go. Digital marketing can be highly effective when it’s integrated – when each piece is fully interconnected with every other piece. Let’s take a look at each kind of…

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