Ask Shama: Why is Facebook All Different

Facebook’s new subscribe option lets you follow famous people without having to friend them.
Image: Portfolio.com

Facebook is changing rapidly, so here’s how to wrap your head around the new “list” and “subscribe” and “list” options.

Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based marketing professional Shama Kabani is answering your questions. Email her at shama@marketingzen.com.

Dear Shama,

I consider myself social-media savvy, but I am an early adopter. I joined Facebook when they opened it up to professionals, I snagged an early invite for Google Plus, and I use Twitter. I realize that social media changes fast, but I am stumped by the new changes on Facebook! What are the smart lists I keep hearing about? And what is the new subscribe option? What is going on? Please help me before I decide to quit Facebook altogether!

Lisa A., CFO From Houston, Texas

To read more about Ask Shama: Why is Facebook All Different?, check out the article on Portfolio.com.

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