Ask Shama: What’s the Secret Sauce to Creating Compelling Content?

How do you keep your content fresh after years of doing the same old thing? Shama gives three tips for making sure your audience stays engaged.

Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs, but it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at, or check out more of her advice at her online marketing company or on video.

Dear Shama,

I may not be very Web savvy, but one thing I’ve learned is that content seems to matter. And, from what you say, it matters in all shapes and sizes (videos, audio, blog posts, etc.). It strikes me as the cornerstone of all online marketing. Here is the million-dollar question: Where do you get the ideas? How can you constantly create content that works? What’s the secret sauce?

—Kip E., Asheville, North Carolina

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