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Ask Shama: Should You Invest in a Professional-Looking Email Address?

November 2nd, 2011

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Gmail or AOL emails are easy to use, but should you use them for business? Our marketing expert Shama Kabani has the answer.

Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at shama@marketingzen.com or check out more of her advice at her online marketing company or on video.

Dear Shama,

I am a consultant and love using an AOL email address. I’ve had this for a very long time. It is easy to operate, always seems to know what is spam and what isn’t, and the simplicity helps me stay organized.

Yet, many say it makes me appear unprofessional. My work doesn’t require a website, so I do not have a customized situation. What say you? Would Hotmail or Gmail make me more professional? Or, can I stick to my current email account? Could it possibly be costing me opportunities?

—Penny, Consultant in Philadelphia

To read more about Ask Shama: Should You Invest in a Professional-Looking Email Address?, check out the article on Portfolio.com.

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