Audio and video podcasts aren’t ideal when it comes to SEO. But marketing pro Shama Kabani says they’re still great tools to add to your communications arsenal.
Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs, but it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at email@example.com, or check out more of her advice at her online marketing company or on video.
I just read your book, The Zen of Social Media Marketing, and I found it incredibly helpful—particularly insightful was your section on video podcasting. I wonder if audio podcasting is as effective in increasing the site’s ranking in Google as video podcasting. Do you have any thoughts?
—Emily B., Herndon, Virginia