Ask Shama: How to Market a Nonprofit on Social Media

Does your nonprofit need help boosting its social-media presence? Our resident marketing expert Shama Kabani has some advice.

Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at, or check out more of her advice at her online marketing company or on video.

Dear Shama,

My organization is a nonprofit, and we are in the midst of fundraising season. We desperately need help with marketing and raising money. We have a presence on Facebook, LinkedIn, and Twitter, but very few followers. How much time should be spent on these sites? I also read your book and learned that to do well online you have to attract (get people to notice you), convert (get them to take action), and transform (use past success to attract new people). What are the best techniques for attracting, converting, and transforming donors for our cause?

—Mona, founder of a nonprofit in California

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