Ask Shama: How Do I Land a Job in Social Media?


It’s a tough job market, especially in industries like social-media marketing. But the jobs are out there if you take the right steps.

Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based entrepreneur & tech expert Shama Kabani is answering your questions. Email her at or check out more of her advice at her online marketing company or on video.

Dear Shama,

I am currently getting a degree in communications and will graduate soon. As I am sure you are well aware, the current economy has not been too kind to new graduates. Most of my friends who have already graduated are still looking for a job, and many have moved back in with their parents. Others are working jobs they don’t really care about just to make their bills.

I am really passionate about social media, and I want a career in it. Can you please give me some advice on what I can do to get a job in this field upon graduation?

— George T., aspiring graduate from Arizona

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