VP of Search Marketing
Idan is Marketing Zen’s talented Sensei of Search. He has been in the Search Marketing industry for over a decade, and has been with the company for over five years. He manages a talented team of copywriters, link builders, and developers. Consider them the A-Team of Search.
What personally makes you unique among others in the industry?My passion for the search marketing industry for over 12 years. I live, breathe and sleep search!
What is your favorite social media platform, and why?Facebook. Until Google ups their game with Google+!
Search Engine Marketing department applies creative, innovative, white hat strategies to drive high-quality, targeted traffic from Google, Bing, and Yahoo. Whether it is a PPC campaign which needs better conversions or an organic campaign to drive qualified traffic, Idan and his team know how to get the job done. He detests black hat tactics, and embraces the latest techniques to drive results for his clients.
What we have here at Marketing Zen is pretty perfect – and I am not just saying this! I have been here for over five years and this is the best team I’ve ever worked with.
Before joining the team at Marketing Zen, he managed SEO and PPC campaigns for Fortune 500 companies such as Pfizer Inc., as well as RE/MAX, Adidas, and Revlon.
Where do you wish you could move your virtual office to?A beach house somewhere warm, so we can go to the beach every day.
What personality/celebrity/influencer would you most like to have dinner with?
Rand Fishkin, Matt Cutts and Danny Sullivan would make for a perfect influencer dinner. I am such a nerd! Sofia Vergara for a one-on-one dinner. Enough said.
“We do not deploy a cookie cutter search marketing approach. We identify a unique strategic search marketing plan for each of our clients. We clearly define your search engine target audience and ensure your website converts at a higher margin. The most important metric to us is your ROI.”