7 Conferences You Should Add to Your Calendar Before the End of 2015
As marketers, we are always thinking about our day-to-day and how we can be more efficient. Do more, be more, generate more leads, increase ROI for our clients and ourselves. And to do that, we need to look at the big picture. A great way to look at our roles and think about how we’re contributing to the bigger picture is to attend conferences and events where we’re able to network with others in our industry. Not only does it give us a great look at the competition, but it allows us to learn from those who influence us, and to get a better feeling about the direction our industries are heading.
That said, it’s already the end of June. Can you believe it? Where did half of the year go? Don’t worry—there is still plenty of time to capitalize on what marketing industry professionals have to offer. Today we’ve outlined 7 different conferences and events that you still have time to catch by the end of 2015. Whether you’re a CMO or a marketing assistant, there is something for everyone. Ready, set, register!
While you may find this event in the Midwest, USA, Content Marketing World attracts marketing professionals from all over the world. At the 2014 conference, attendees from 50 countries were present and there’s expected to be an even larger international presence this year. There are TONS of sessions to choose from (80 to be exact). In fact, you may have to come back in 2016 to hit up the sessions that you missed out on this time around. And that’s okay, because with all the knowledge you’ll gain about strategy and measurement, it’s worth registering for all over again.
Brian Clark: Founder of Copyblogger
Ann Handley: Chief Content Officer, MarketingProfs
Sarah Dale: VP, Head of Digital & Content, The Wall Street Journal
Where: Boston, MassachusettsWhen: Mid-SeptemberWhy Go?
Hosted by Hubspot, Inbound is becoming one of the most sought after and attended conferences in the Northeast. Last year there were 7,500 attendees! We know, right? Is Boston even big enough to accommodate an event of that scale? The answer is yes, and Inbound is overachieving at hosting one of the industry’s best events of the year. With over 170 sessions for you to learn more about how to excel in your role, Inbound also caters to high-level executives like CMOs, in case you’re already at the top and want to move even higher.
Seth Godin: Best Selling Author
Shama Hyder: Author, CEO of Marketing Zen
Steve Rubel: Executive at Edelman
A conference specifically those in the agency space, BOLO (Be On the Lookout) caters to a very exclusive set of attendees. They open their doors to only 250 attendees a year and so if you’re lucky enough to get a ticket, don’t leave it unused. It doesn’t matter if your office is in a small, medium, or large PR or ad agency—BOLO caters to everyone, even students. For those ambitious students looking to showcase their work and land a gig at a great independent agency, this is the place to bring your A-game. From those employers looking for only the best talent, keep your eyes peeled.
Jesse Dundon: CEO Hathway
Ben Berkley: Managing Editor, The Onion
Brandon Borgna: Online Marketing Manager, Volvo
Let’s put it this way—there’s really no reason to not attend. Mozcon 2015 offers it all—from community building, SEO and analytics, content marketing, brand development, and more, all in sessions that teach you actionable skills. Mozcon offers the perfect intellectual venue for marketers to learn more about how to market their businesses better within their industry. If you head to Seattle in mid-July, prepare for 3 days of pure innovation and fun with some of the industry’s greatest minds.
Cara Harshman: Optimizely
Duane Brown: Unbounce
Adam Singer: Google
Who is a better authority on best marketing practices and the direction the industry is taking than the American Marketing Association? If you attend this conference you’ll get some inside perspective from those CMOs way high up on the industry totem pole and, in the words of AMA, learn how to really go beyond content. So go ahead, head to Austin and learn how to take it even further.
Mike Mickunas: VP, Global Insights & Planning, Kellogg Company
Andy Mcmillin: SVP, GM Coca-Cola TM Brands, The Coca-Cola Company
Guy Kawasaki: Chief Evangelist, Canva
Hosted on Boston’s waterfront, MarketingProf’s has really achieved something great with this event and created a go-to conference specifically for those that want to—for lack of a better word, win, when it comes to B2B marketing. From lead generation to split testing to email marketing to UX design to new perspectives on content, this conference has it all. In a world where so much caters to the B2C marketing world, it’s nice to see an event exclusively catering to the great minds of the B2B marketing industry.
Peter Sagal: NPR
Jeffrey L. Cohen: Director, Content Strategy, Oracle Marketing Cloud
Justine Jordan: Marketing Director, Litmus
Now here is a conference that is all for the higher-ups. If you’re a CMO looking for an event that caters specifically to you, this is it. Head to Naples this Fall for a conference where you’ll get to network and connect with peers on subjects those high up in your industries are most concerned and excited about. You’ve got to continue to learn from the best to stay on top.
Jamie Moldafsky: Wells Fargo & Company
Jeff Jones: Target
Steve Forbes: Forbes Media
What’s On Your List?
Now that we’ve outlined 7 events that you should mark your calendar with by the end of 2015, where do you think you’ll definitely end up? And what’s more, what events have you already attended this year that you’re looking forward to next year? If you can’t make any of these awesome events this year, that’s okay. Here at Marketing Zen, we’re always up on the most recent best practices and would be happy to consult with you on how to improve your marketing. We want to hear from you. Feel free to comment here on the blog or reach out to us on Twitter. You never know—you may even see us at the next event!
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