Published on 1st Oct, 2014 in Online Marketing
5 Signs It’s Time to Rethink Your Online Marketing Strategy
If you’re the CMO of one of the millions of companies that launched a spectacular online marketing strategy in the past, there is a good chance that you need to reinvent it. Times, needs and consumer trends change, and you need to ensure you’re at the top of your game to reap maximum rewards. Here are 5 signs that you’re not at the top and need to rethink your online marketing strategy.
1 – You Don’t Have a Mobile-Ready Website
An improving telecommunications industry paved the way for millions of online businesses and unlimited e-opportunities. As the world came online, businesses structured their marketing strategy to ensure they catered to online users. With an increasing number of people switching to mobile devices, it’s essential to have a mobile-ready website. If you don’t have one already, you need to reinvent your online marketing strategy. With almost 3 billion smartphone users around the world, the lack of a mobile-ready website ensures that you miss your slice of a major market. With over 63% of those smartphone users preferring to go online with their smartphone as opposed to a desktop or laptop, a mobile-ready website is simply essential to access this market segment. If you’re able to reach out to even 0.005% of this 63% market segment, you gain access to 9.45 million potential customers and can market your online services or products effortlessly.
2 – Your Traffic is Stable
During the initial commercialization of the internet, companies aimed to ensure they acquired consumer attention and then retained it. With only a limited number of users connected online, this online marketing strategy worked well. Marketing is a contest for people’s attention – Seth Godin Now, with over 200 million new online users surfacing every year, you need to ensure that your traffic increases, rather than stabilizes. Increasing traffic indicates new customers and successful online marketing. As such, take action to ensure that your traffic is steadily increasing. If it’s stabilizing, you need to reinvent your online marketing strategy.
3 – You Get Views/Likes, But No Comments/Retweets
Social media marketing forms an integral part of almost every online marketing strategy used today. The social media platform allows you to effortlessly reach millions of users with a single online post. Your company may have a social media marketing strategy, but are your posts receiving more views or comments? If your Facebook posts receive likes, but no comments, or if your tweets are viewed but never retweeted, you need to reinvent your online marketing strategy. In order to attract, convert and transform customers, you need to ensure they are as engaged as possible. This can take the form of comments, shares and retweets. Not only does engagement ensure the propagation of your posts to other potential customers, it ensures high retention as well.
4 – You Fired the Customer Service Representatives
More often than not, companies do not hire customer service representatives until the frequency of customer-company communication is high enough. When it declines, it’s typical for companies to lay off some representatives. Unfortunately, this is a symptom of a failing online marketing strategy – a sign that you need to reinvent it. The underlying reduction in customer feedback signals that fewer new users are visiting your website and even fewer are converting into customers. As such, if you felt the need to fire your customer service rep, we recommend rehiring them and reinventing your online marketing strategy to ensure they have purpose.
5 – You Receive Traffic from One Channel Only
Traffic generation is a fundamental aspect of any online marketing strategy. However, single-channel traffic generation, while beneficial, can be harmful in the long run. As internet trends change, you need to adapt and modify your online marketing strategy to ensure you acquire traffic from multiple channels. Not only does this help your SEO, it ensures you connect with your customers on multiple levels. For example, if you have a blog, YouTube channel and a social media page, you can share and link one to and/or from the other. For example, you may post an educational video on your blog that links to your YouTube channel and can be shared to your social media page. This helps you attract more users, ensures better engagement and helps you rank high on search engine results pages. If any of the above 5 signs are showing in your company, perhaps it’s time that you reinvented your online marketing strategy. You need to change with time and ensure that you are always one step ahead of the competition. Fill out our contact form today to find out how we can help you do just that.