5 Facebook Changes Marketers Love
Make Your Cover Photo SizzleThe large 851 x 315 pixel cover photo on your Facebook page can become a valuable part of your social media marketing plan. Why? Because it’s located at the top of your Timeline, overlapping with your profile picture, above any tabs. So it’s the first thing visitors see when they click on your page.Also, if you don’t upload a cover photo, users will see a blue shaded area where they are coming to expect a photo. You don’t need a fancy photo. It can be a photo you shot yourself at an event, a product, or almost anything that works. A coffee cup with your company’s logo on it, or a photo taken at a trade show, or a photo of your building will all work.Last, but not least, every time you update your cover photo, all of your friends and subscribers/fans get a short notice.Pro Tip: When you add a cover photo, take the opportunity to update your profile picture, too, especially if you use a company logo as your profile photo. Facebook changed the sizes for profile photos this year when it added cover photos – so make sure your profile picture is properly sized. Here are the new sizes, in pixels:
- Profile picture: 180 x 180
- Thumbnail image for apps: 111 x 74
- Highlighted & milestone images: 843 x 403
- Images within wall posts display as 404 x 404
Pin Important Events to the TopOne of the things about Timeline that marketers like best is the ability to pin something to the top of the page for up to 7 days. This really helps when you have an event to promote (webinars, trade shows, contest deadlines, new product launches, etc.).It’s fast, easy, and free to pin a post to the upper left hand corner of your brand’s Facebook Timeline. Facebook has a video tutorial on pinned posts that you can view here.Note: A pinned post is not the same thing as a promoted post. Pinned posts are simply regular posts that you want to leave at the top of Timeline for a week, while promoted posts are paid posts similar to sponsored stories. Pinned posts are free. Promoted posts cost between $5 and several hundred dollars, depending on your reach and audience. Both may be useful tools for specific purposes.How do you know whether to pin something to the top of your page or not?
- Is it important to your brand/company? (That is, a message you want to make sure your audience doesn’t miss?)
- Will the information still be relevant in 7 days?
- Are you getting good conversion or click-through rates on it on the first day?
Use Milestones to Highlight Products or EventsWhen Facebook launched Timeline, the company envisioned a time when pages would have a right-hand column that presented a visual history of the important steps in a person or brand’s history.But companies can control the milestones that show up on Timeline. Careful planning can fill your timeline with events like these – and even link to downloadable collateral, videos, or product pages off of Facebook.
- Product launches
- Corporate leadership changes (new hires, new advisory or board of directors members)
- Speaking engagements / key presentations
- Office moves or changes