Published on 5th Dec, 2015 in Content Marketing

12 Days of Christmas Day 5: Crowdsourcing Content

12 Days of Christmas Day 5: Crowdsourcing Content

It’s Day 5 of our 12 Days of Christmas campaign and the very first weekend of December. Happy December everyone! We’d like to share with you trend number 5 – crowdsourcing content. In today’s video we talk about taking advantage of crowdsourcing content to fulfill your content needs. Scroll down for a transcript.


Hey Zen Nation! It’s Day 5 of our 12 Days of Christmas giveaway where you get a double treat – not only do I share my future predictions for 2016 with you one day at a time, but you also get a chance to win some fabulous prizes by subscribing to Shama TV on Youtube. It’s as simple as that. Every day one lucky winner gets a $25 Amazon giftcard and one winner at the end of it gets the grand prize of the Amazon Fire HD, it’s very cool.

All right, trend number five is: crowdsourcing content. As content becomes more and more important – and we’ve seen that over the last few years – and will continue to be more important, businesses have to start looking at how we can take advantage of crowdsourcing content, getting content from their audiences, from your customers, whether in the form of testimonial, videos, and so forth.

So how do you crowdsource content? Lots of different vehicles, lots of ways. We’ve already seen, for example, companies do YouTube contests to collect customer videos and use that as content. Jimmy Fallon does this really well with his Halloween videos, and so forth. This concept will apply to organizations and really anybody looking to market online. They are going to be looking at, how do we crowdsource content to fulfill all our content needs.

Alright guys be sure to tune in tomorrow for trend number six, and subscribe to the Shama TV channel on YouTube for your chance to win some fun prizes. Happy Holidays!