All posts in July 2012

  • 6 Keys to Increasing Facebook Fan Engagement

    One of the biggest draws of Facebook – and of social media marketing in general – is the ability to help your message reach a huge audience of interested fans. But the real benefits come when your Facebook fan base moved beyond a group of passive receivers and becomes an engaged and interactive community. However, keeping follower engagement high is something that many on Facebook struggle with. Here are a few tips to keeping your Facebook Page followers engaged and interested. 1.    Ask Questions Good conversationalists know that asking questions is the best way to keep both parties interested and involved in the conversation. This is just as true in face-to-face settings as it is in social media contexts. By posing questions to your Facebook followers, you are both inviting engagement and giving them a prompt to help them get started. The key is to ask questions that your fans will care enough about that they’ll take the time to answer. Questions that ask for feedback, ones that allow fans to fill-in-the-blank, and ones that require an either/or response are often quite effective. 2.    Be Relatable Fans may want to learn more about you and what you have to offer…

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  • The ABCs of Link Building for Solid Rankings

    Our top strategies for building quality links for search engine rankings. When it comes to building up your company’s brand and creating a solid, influential place for yourself on the web, it usually takes a lot more effort and energy than simply providing quality content and a solid business plan to bring an audience to your web page. In fact, there are a large number of outside factors that go in to gaining website views, from search engine ranking to interlinking. However, one avenue of digital marketing that many people often overlook is the task of link building. For search engines who are crawling across the web searching for quality content, link-based factors are a large portion of a search engines algorithm. Through links, these search engines are not only able to analyze the popularity of any given website, but can also measure important metrics such as spam, authority and trust. Link building itself is a simple term that refers to the process of getting external pages to link to your website. However, the task of link building is a much more difficult, time-consuming process. However, developing your link-building strategies for SEO and ranking purposes is a critical next step…

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  • 9 Ways to Recruit Using Social Media Marketing

    In these days of digital communication, companies are increasingly shifting away from traditional recruiting methods and turning to the Internet. Social recruiting – using social media for hiring – is proving an excellent way to help companies reach the high-quality candidates. Though the benefits of social recruiting may be clear, how to effectively integrate recruiting tactics into your social media marketing efforts may not be. Here are nine ways to use social media marketing to recruit your next job prospects.   1.    Announce Open Positions Your social media posts provide a great opportunity to announce current openings to all of your followers. When sharing content on Twitter, where space is restricted, make sure to include the title of the you’re trying to fill along with a few important descriptive phrases – such as “full time salaried position” or “experience in WordPress development required” – along with a link to an online application. Consider adding hash tags that are relevant to the post, such as #job, #hiring, or #ITjob, to help those actively searching for a job find your post.   2.    Post Jobs on LinkedIn For a fee, LinkedIn allows you to post your job opening and application directly on…

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  • Is Social Recruiting the Key to Finding Quality Job Candidates?

    Not too many years ago, searching for candidates to fill an open job position meant hanging a “help wanted” sign on a storefront, or posting small blurbs of job descriptions in printed newspapers or trade publications. These job postings eventually moved to online forums as the Internet became mainstream, but the format was essentially the same. Today, however, companies have a new option: social recruiting. Using social media networks to recruit potential employees and fill open positions helps companies reach a large audience of job seekers. Not only that, but social recruiting can help your company sort through the crowd to find the quality, highly qualified candidates you want to hire. Why It Works It’s Where People Are Social networks were once considered the domain of teens and twenty-something students. With 901 million Facebook users, Twitter accounts numbering over 500 million, and more than 161 million users on LinkedIn, it’s getting more and more difficult to find someone without a social media presence. It’s hard to imagine a better way to reach the very potential candidates you’re looking to hire. Built-In Network for Referrals By reaching the large audience that social media provides, you increase your chances of getting your…

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  • The Importance of User Review Sites for Businesses

    Sites like Yelp or Google Places can greatly benefit your business in many ways. Gone are the days where the primary means of reaching out to new clients and sharing your company message was done through traditional marketing and advertising. The growth of the internet has completely shifted the ways that we look at sharing and receiving content, especially when it comes to what your customers truly think of your business. For many years now, technology has shifted the way that consumers research and purchase goods and services online. However, consumers are also taking to the internet to provide feedback on a number of different companies all with the single click of a button. Not to mention, with a simple Tweet, Facebook update or a short review on Yelp.com, these reviews have the possibility to reach thousands of potential customers all with a single comment. By utilizing citation sites, customers are also able to honestly rate and review your company’s goods and services. Unfortunately, many businesses see this aspect of user review sites as a negative resource. (What if the review comes from an angry or dissatisfied customer?) However, in actuality, review sites such as Yelp.com or Google Places can…

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  • The 4 Most Effective Ways of Utilizing YouTube For Your Business

    Follow these tips for effective business marketing through YouTube. We have all heard about the staggering statistics that surround the popular online video site, YouTube: More than 100 million videos are viewed each day by people all over the world, 94 of AdAge’s top 100 advertisers have run campaigns through the site, and tens of millions of unique visitors check out YouTube each and every day. However, while it may be obvious as a casual viewer that YouTube may be the future of video in general, are you personally aware of how powerful of a tool online video can be for businesses of any size? Because of YouTube’s easy-to-use model, it’s mass market audience and the fact that it is free to use, this online video site has quickly become one of the greatest platforms for businesses looking to connect with their audience on a whole new level. However, like any tool in the world of digital marketing, your content needs to be up to par and must be used correctly in order to see the best results. To help you ensure that your company is getting the most out of YouTube, we have put together some of the most…

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  • 4 Key Elements of Effective Website Content

    Merely having a website no longer sets you apart from the crowd. Today, almost everyone has a website, including your competitors. With the enormous volume of options available, you have to captivate your readers from the first few moments and convince them to read on instead of clicking elsewhere, and your website’s content can make all the difference. Here are some tips to keep in mind to help you create effective website content that both keeps and attracts visitors. 1. Know Who You’re Writing For One of the most essential keys to writing effective website content is knowing your audience. Think about who you’re trying to reach, what you’re trying to tell them, and how you can relate to them in a way that will interest and engage them. Your target audience’s age, gender, profession, interests and education level are all factors that need to be considered. Content written to market enterprise-level technology to business professionals will be vastly different from content created to sell clothing to young adults. 2. Make it Compelling The wrong content can make even the most exciting products in the world sound dull. On the other hand, boring industries can come to life with vibrant,…

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  • Effective Email Marketing Strategies That Really Work

    Though it might not have the buzz and excitement of newer online marketing methods, email marketing is still an incredibly effective way to get your message out in front of your customers and prospects – if it’s done correctly. Here are some tips that can help you develop an effective email marketing plan. Pique Interest With a Compelling Subject Line Studies show that, on average, only about 20% of email messages are even opened. Your goal is to make sure as many of your customers as possible open and read your email – and a great subject line is what will make all the difference. A strong, compelling subject line will succinctly set up a promise that lets your readers know what valuable information and answers await them. Make sure to steer clear of words that come across as spammy or clichéd, and keep an eye on your length – a long subject line will not only take too long to get your point across, but also risks getting cut off in preview windows. Find the Timing and Frequency That Work To get the most out of your email marketing, you need to get your message in front of your…

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  • What Does Google’s Penguin Algorithm Mean for Your SEO Strategies?

    Since the official release of Google’s newest algorithm, Penguin, back in April, sites across the web have seen their rankings take a hit as Google’s latest algorithm cracks down on sites that aren’t playing by Google’s rules. Furthering their quest to give users content that is not only relevant but also valuable and authentic, Penguin is Google’s latest attempt at cutting out sites that abuse and manipulate SEO tactics – such as content spinning and keyword stuffing – to try to eliminate web spam from earning high search rankings. Let’s start by taking a minute to discuss what Penguin is – and what it isn’t. First, Penguin is an algorithm change, not a manual penalty. This means that any ranking drops or gains from Penguin are due to automated changes in the way Google weighs and penalizes different features, not a manual penalty against your site. There is also somewhat of a misconception regarding what Penguin’s targets and main goals are. While it does take steps towards penalizing over-optimization, the main focus of Penguin is penalizing web spam. In short, the purpose of Penguin is to help Google achieve their goal of punishing sites that use black-hat SEO to try…

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  • Should You Consider Outsourcing Your Business’ Marketing Campaign?

    Maybe your company has realized the importance of a strong marketing campaign to help bring in new customers, doesn’t have a marketing department of its own. Or maybe your marketing “department” is really a team of one, and your company is ready for a campaign that requires a bit more manpower. Either way, you have decisions to make. On one hand, you could try to work with what you have. On the other, you could hire employees to get the job done. Or there’s a third choice: outsource your marketing. Outsourcing your marketing can be a great option for many companies who understand the importance of a powerful marketing campaign, but for whatever reason don’t have the resources to do it themselves. Here are some of the benefits that companies can realize from outsourcing their marketing campaigns. Focus Your Energy Where it Needs to Be For companies without a marketing department, outsourcing your business’ marketing campaign allows employees to spend their time and energy focused on keeping their own departments running smoothly, instead of adding marketing responsibilities to their plates. Companies with marketing departments too small to handle the scope of the project can implement a full-scale campaign without pulling…

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