All posts in May 2012

  • 4 Crucial Elements of a Great Blog Post

    Blogging is rarely as easy as it sounds. The challenge lies in creating an effective post that people will read, love, and share, and it’s often hard to know where to begin. Your blog can be a key part of your online marketing plan, but only if it’s giving you the results you want. While there is no magic formula that will guarantee a successful blog post, these four crucial elements will give you a strong foundation from which to build.   1.    The Attention Grabbing Title Your blog post’s title is your first chance at making an impression. In fact, studies show that while 8 out of 10 people will read a title, only 2 of those 10 will read the post. No matter how wonderful and groundbreaking your blog content may be, a bland and boring title will likely result in the post being glanced at and summarily dismissed. A post’s headline can tell readers, “Hey, check me out! I’m fabulous, interesting, and important!” Or it can mumble something, stare at the ground, and blend unnoticed into the background. A strong blog post title should tell the reader exactly what they should expect to learn, and how reading…

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  • The Dos and Don’ts of Pinterest for Marketing

    By now, we feel safe in saying that Pinterest is here to stay. If you’ve decided that Pinterest is the next step for your business, you may be confused about where to begin – after all, the site is still relatively new, especially for marketers. However, there are a few distinct dos and don’ts of the platform that you should be aware of before you sign up for an account. Do make separate boards. Since Pinterest lets you make individual boards for various topics, it behooves you to take advantage of this functionality. Often, those new to the site forget about this very basic function, and instead pin all of their photos to the same board – which isn’t the biggest “don’t” on the Internet by a long shot, but is definitely a huge don’t when it comes to Pinterest. For example, the Kate Spade New York Pinterest account makes use of this organization to differentiate their fashion pinboard from their travel pinboard, which are both distinct from a third miscellaneous board – all with names branded to match the company’s marketing. Don’t forget who you’re targeting. As of January 2012, Pinterest’s user base was still roughly 75 percent female,…

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  • 4 Reasons Why Your Twitter Marketing Isn’t Working

    If you expected signing up for Twitter to be the most difficult part of implementing a Twitter marketing campaign, you’re in for a rude awakening: it’s all uphill from there. Even if you have put in the effort, you still may find yourself wondering what’s going wrong – why isn’t Twitter the answer to all your online marketing problems? More often than not, it’s for one of four major reasons: You’re boring. People don’t use Twitter because they want to sit by and idly receive marketing messages. People use Twitter for any of the following purposes: connecting with one another, being entertained, catching up on news, or asking questions. But unless you’re Disney or Microsoft (or another heavy-hitter), the average Twitter user won’t follow you to hear solely about your products. Make jokes. Post relevant news stories and YouTube videos. Above all, make sure you actually have something to say before you start wildly tweeting here and there. If you’re going to try to compete with news, entertainment, and people’s friends, you’re going to have to put in some time and effort. You don’t offer value. Now that you’re not boring, you need to offer your customers some sort of…

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  • Creating Blog Content that People Will Actually Read

    How many websites do you think there are on the Internet today? Go ahead, guess. If you answered approximately 644 million, you’re correct! With half a billion sites to choose from, how does your blog rank? Is your content compelling enough to get visitors to stick around, or do you bore them to sleep right there at their computer monitors? If you suspect your readers are heading to your site to help remedy their insomnia, it’s probably time to reevaluate your efforts with the following tips. Discover your voice If you’re writing a blog post, the last thing you want to do is come off as stiff and robotic – after all, this is your chance to humanize your business and connect with an audience. Don’t be afraid to have a personality. Your voice is more than just your writing style. It also encompasses the topics you choose to write about and your tone. So how do you discover a writing voice? The first tip is to start writing the way you talk, since blogging is much less formal than other types of writing. Additionally, if there are bloggers you admire, don’t be afraid to emulate their style (note: this…

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