LinkedIn Introduces Follow Company Button

So once you’ve optimized your company page on LinkedIn (which we’re sure almost all of you have done, but we’ll get to you in a…

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Those of you who’ve been following along may remember our post from a few months back about the difference between sweepstakes and contests. If you’ve…

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It makes sense that colleges and universities would market themselves on social media – their target demographics can practically tweet in their sleep! Whether you’re…

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When you’re trying to juggle all the aspects of your online marketing campaign, sometimes you can end up feeling downright swamped. Although we don’t yet…

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Is social media your life? Do you physically cringe when a business has a Facebook profile instead of a page? Are you the mayor of…

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Although social media marketing is just as important for nonprofit organizations as it is for traditional business, some of the tactics are slightly different. Below,…

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How do you keep your content fresh after years of doing the same old thing? Shama gives three tips for making sure your audience stays…

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If you’ve been paying attention to social media news recently, you’ve probably heard about a little site called Pinterest. Maybe you’ve even ventured onto the…

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With all the advice floating around out there about online marketing, sometimes it can be hard to remember it all – or separate the good…

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