So once you’ve optimized your company page on LinkedIn (which we’re sure almost all of you have done, but we’ll get to you in a minute if you haven’t), how do you get people to follow it? Twitter and Facebook have like and follow buttons – respectively – that you can embed into your website, allowing people to become a follower or a fan with a single click. Too bad there isn’t an equivalent for LinkedIn. Well hold on to your hats, folks: now there is an equivalent for company pages on LinkedIn. As of yesterday, LinkedIn now has a Company Follow button for you to add to your website. Additional followers on LinkedIn can mean more leads for you in the long run. Read on for more on LinkedIn’s importance to your online marketing strategy. Installing the Follow Company Button Visit this page. Enter your company name in the box labeled “Enter company name.” (Right? Who’d have thought?) Choose whether or not you’d like your button to display your number of LinkedIn followers. Click on “Get code” to get your code! Paste the provided HTML code into your site’s layout wherever you’d like the button to appear (someone with…
All posts in February 2012
- Feb2012242012 / Feb / 24
Those of you who’ve been following along may remember our post from a few months back about the difference between sweepstakes and contests. If you’ve decided that a Facebook promotion is the next step in your online marketing campaign, regardless of the type of promotion (if you’re doing anything where you’re going to pick a “winner” then you’re having a promotion), you need to be aware of Facebook’s official Promotions Guidelines before jumping in head first. Changes since we last wrote on this topic Our CEO Shama wrote a similar post about the Facebook Promotion Guidelines back in 2009. As you probably know, the site has had a few facelifts since then – and its legal language hasn’t been exempt from the company-wide makeover. The biggest change is that now you do not need written permission from a Facebook account executive to hold a contest, sweepstakes, or giveaway. Previously, you needed explicit permission from Facebook to hold a promotion. The rules You can’t run the promotion on your page’s wall. Facebook’s guidelines state that you must use a third-party app or a custom tab to hold your sweepstakes or contest, which leads us to… An action on Facebook can’t be the…
- Feb2012172012 / Feb / 17
When you’re trying to juggle all the aspects of your online marketing campaign, sometimes you can end up feeling downright swamped. Although we don’t yet live in a world where you can buy a person-sized robot to do all your work for you so you can take a well-deserved nap, there are applications and programs out there to help make your life a tiny bit easier. HootSuite HootSuite is most commonly associated with managing Twitter accounts, although the dashboard also supports posting to Facebook, Foursquare, Google+, LinkedIn, WordPress, Tumblr, Flickr, YouTube, and even MySpace. The application has both desktop and mobile versions. A noteworthy feature of this service is the ability to schedule future tweets. The basic version of the service is free, with limited functionality. Even the basic free version includes analytics to see your clicks and retweets. The paid version integrates with Google Analytics and Facebook Insights, as well as allowing you to add an unlimited number of social profiles. If you’ve seen a URL shortened to an “ow.ly” address, that person was using HootSuite. Tweetdeck is similar to HootSuite, except it only manages Facebook and Twitter accounts. This service has been owned by Twitter since May 2011….
- Feb2012142012 / Feb / 14
Is social media your life? Do you physically cringe when a business has a Facebook profile instead of a page? Are you the mayor of all your friends’ houses on Foursquare? You just might be the person we’re looking for! We’re hiring a social media marketing intern for The Marketing Zen Group. This person will be responsible for researching, creating, implementing, and measuring engaging social media strategies to meet the objectives of each of our very, very different clients. You’ll work closely with the Social Media Lead, Account Supervisor, clients, and all other branches of the company. You must be able to work virtually. To be straightforward: this is a challenging position. If you think you’re up for the challenge, keep reading! What you’ll do: Thoroughly research clients’ social media needs and build from that strong strategies, timelines, content calendars, contests, advertising campaigns, etc. Implement the above strategies on a daily basis for a number of different clients Acquire new connections and followers Engage and retain existing fans and followers Build brand equity via social media channels Construct a listening framework. The best listeners make the best conversationalists. Monitor customer engagement and identify new ways to activate participation and feedback Monitor negative…
- Feb2012092012 / Feb / 09
How do you keep your content fresh after years of doing the same old thing? Shama gives three tips for making sure your audience stays engaged. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs, but it’s also a huge challenge for those who aren’t sure how to navigate social networks. To help, Dallas-based entrepreneur and tech expert Shama Kabani is answering your questions. Email her at email@example.com, or check out more of her advice at her online marketing company or on video. Dear Shama, I may not be very Web savvy, but one thing I’ve learned is that content seems to matter. And, from what you say, it matters in all shapes and sizes (videos, audio, blog posts, etc.). It strikes me as the cornerstone of all online marketing. Here is the million-dollar question: Where do you get the ideas? How can you constantly create content that works? What’s the secret sauce? —Kip E., Asheville, North Carolina To read more about Ask Shama: What’s the Secret Sauce to Creating Compelling Content?, check out the article on Portfolio.com.