You’re in the legal field, so social media marketing doesn’t apply to you. Right? Absolutely wrong. You may be a lawyer or a law firm,…

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Let me guess: your company uploaded a YouTube video a few months ago, and you’re still stuck around 100 views or so. You’re not alone…

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Published on 27th Jan, 2012 in Marketing

Ask Shama: Pondering the Podcast

Audio and video podcasts aren’t ideal when it comes to SEO. But marketing pro Shama Kabani says they’re still great tools to add to your…

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Published on 25th Jan, 2012 in Marketing

Ask Shama: Kindle, Nook, or iPad?

Forget about work for a moment. What device should you get if you just want to read a book? Marketing pro Shama Kabani offers her…

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“Marketing Zen!” you say, “Someone said something rude and awful about my business on the Internet! What do I do about this?” From Yelp to…

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It seems like there’s a new development in online marketing just about every day, right? Things evolve so rapidly that you might be having a…

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So you started an email marketing campaign and then…nothing. You’re not sure what you’re doing wrong, but it’s definitely not working. First, make sure none…

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Striking a balance between strong branding and effective social-media marketing can be a delicate proposal. Portfolio.com’s marketing expert Shama Kabani simplifies the task with some…

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From a quick glance at YouTube, you might think that the only way to make your content go viral is to replace your old marketing…

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In the coming days, you may see a dramatic change in how Google presents your search results. Google has already been integrating social search with…

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