All posts in September 2011

  • Ask Shama: Why is Facebook All Different

    Facebook is changing rapidly, so here’s how to wrap your head around the new “list” and “subscribe” and “list” options. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based marketing professional Shama Kabani is answering your questions. Email her at shama@marketingzen.com. Dear Shama, I consider myself social-media savvy, but I am an early adopter. I joined Facebook when they opened it up to professionals, I snagged an early invite for Google Plus, and I use Twitter. I realize that social media changes fast, but I am stumped by the new changes on Facebook! What are the smart lists I keep hearing about? And what is the new subscribe option? What is going on? Please help me before I decide to quit Facebook altogether! Lisa A., CFO From Houston, Texas To read more about Ask Shama: Why is Facebook All Different?, check out the article on Portfolio.com.

  • Ask Shama: How Can I Make My Video Go Viral?

    We know that online video can help with marketing efforts, but what’s the best way to go about it? Marketing pro Shama Kabani has answers with her Portfolio.com column. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based marketing professional Shama Kabani is answering your questions. Email her at shama@marketingzen.com. Dear Shama, We know from others how powerful online video can be for visibility and growth. Clearly, YouTube continues to reign large with the talking babies and dancing bears, but can it really help with marketing? I’ve been tasked with integrating online video into our marketing efforts, but have no idea where to start and how can I be sure it will go viral. Is YouTube the best way to go, or should we put the videos on our website? How long should the videos be? Any and all direction you can provide would be appreciated. Garry, Marketing Director from Salt Lake City To read more about Ask Shama: How Can I Make My Video Go Viral?, check out the article on Portfolio.com.

  • Ask Shama: Help, Someone Has My Twitter Name!

    What happens if another company got to Twitter before you did with a preferred name? And what should you do if an associate is poaching your contacts on LinkedIn? Marketing pro Shama Kabani has answers with her new Portfolio.com column. Editor’s note: The marriage of technology and communication has been a boon to savvy entrepreneurs. But it’s also a huge challenge for those who aren’t sure how to navigate through social networks. To help, Dallas-based marketing professional Shama Kabani is answering your questions. Email her at shama@marketingzen.com. How can I acquire an inactive Twitter user name? Dear Shama, Our company just went through a huge re-branding process. Accordingly, we are trying to set up our new social-media profiles. Facebook and LinkedIn were easy enough. But, we are having an issue with Twitter. Someone already has our company name as their user name. I did some further digging and found that it hasn’t been used in over a year. Is there any way we can acquire it? What are our options? —Dave, a chief marketing officer; Chicago To read more about Ask Shama: Help, Someone Has My Twitter Name!, check out the article on Portfolio.com.