All posts in January 2011

  • Guest Post: Phil Simon on Cloud Computing

    In mid-2010, I started writing The New Small. I wasn’t sure about where my journey would take me, but I knew two things: I wanted to profile a wide range of technologies. I didn’t want to profile a bunch of tech companies. I was able to kill two birds with one stone when I came across a very progressive law firm based in Minnesota: Skjold-Barthel. The firm threw all of its data and apps into the cloud after some IT issues caused a number of problems, not the least of which was lost revenue. Brass tacks: the firm had to decide if it was in the law business or the IT business. It decided on the former and moved away from handling its on traditional IT needs. A cloud provider now handles that. In this post, Ben Skjold, the firm’s president, discusses the benefits and challenges of embracing cloud computing. The cloud has been everything we have expected. We have experienced increased efficiency in the office, but the true gain has been the remote access. Now, the attorneys and staff can work away from the office at nearly the same speed. Not only does this increase the speed of work…

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  • 2011: Social Media Marketing Consultants on the Decline and Other Predictions

    In 2010, we were all enamored by social media marketing. Stories about folks getting fired because of their tweets or getting caught cheating thanks to Facebook were all the rage at parties. Okay…well…at least they were at the social gatherings I was attending. Now, we see a greater concern for privacy emerge and more people suffering from information overload.  Here are 3  trends I see emerging this year  – Every Tweet Counts – In 2010, tweeting became a phenomenon. We saw hordes of people sign up, tweet about their lunch plans, and then promptly stop using the service after pronouncing it absolutely useless.  In 2011, we will see more people thinking before tweeting. We’ve passed the experimental stage. It is no longer cool to just tweet. What you say actually matters. (Imagine that!)  And, it goes beyond twitter. Businesses trying to reach audiences will have to give content (and content marketing) much more thought. It will no longer be enough to just have content. But, compelling content becomes more important than ever. Social Media Marketing Consultants Decrease – In 2010, we also saw an increase in the social media marketing consultant population. Many in the industry complained that hacks and…

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  • 7 Steps to Marketing a Mobile Application

    2011 will be the year of the mobile application. Early adopters will roll their eyes at that sentence, but Joe Doe from suburbia, who just got the iPad for Christmas is nodding his head. This year, widespread adoption will take mobile applications from a buzz phrase at SXSW to an everyday term (like microwave or blender…). And, more and more  companies will lunge at creating mobile applications. But, creating an application and getting people to actually use it are two different things entirely. We’ve helped a few companies create and market their mobile applications, and here are 7 steps for marketing a mobile application. 1) Start by creating a good application that people actually will use on a regular basis. This may sound like good business sense 101, but I cannot begin to tell you how many applications I see that people would flat out not use. Or, applications that are built badly. Put the basics first. Research the needs of your consumer, analyze their needs, and then look at the marketplace. Then, create an application that does two things – 1) fulfills a need (even if the need is for humorous relief or just fun), 2) that a person…

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