All posts in December 2010
- Dec2010072010 / Dec / 07
A reader asked me to address how freelancers can market their business. Here is an article I wrote a while ago on the topic. Most freelancers are talented, hard-working, creative, and do great work. Their one Achilles heel? Marketing! our business can be divided into two segments-service and marketing. If you are reading this article, then the assumption is that you care about your service and about improving your business. The second part of any business is marketing. Don’t shy away from tooting your own horn. A lot of freelancers I know are not comfortable with marketing because they feel like “Slick Willy” a typical car salesmen stereotype. But marketing doesn’t have to be underhanded. In fact, marketing is really about being an excellent communicator. Create a strong message, and then communicate it with confidence so that the people who are in need of your service can know who you are. They want you as much as you want them! Marketing is often one of the most misunderstood concepts in the world, and most people flat out hate it. And, I have an inbox full of queries to prove it. So, let’s look at what marketing is not- • It…
- Dec2010012010 / Dec / 01
It’s the hottest news of the season. $6 billion dollars for a company that isn’t quite three years old, and wait for it…has no actual product? Well, it did make $500 million in revenue with its 3,000 employees last year, and Google is betting on it! The business is no other than Groupon.com. While many copycats have come to the market, this daily deal giant has been the leader in the field. So, what can we learn from Google’s decision to vie for Groupon’s attention? 1) Connecting people is a powerful business. As media and technology split our attention in a million directions, gathering multiple people at one water hole continues to be a challenge. And, for those like GroupOn who can conquer that challenge, it means money. Advertisers would kill for the 1950s again when TV and billboards did the trick. Want 80 percent of the market share? Spend money on ads. Today, “eyeballs” are much harder to find. Groupon has been successful because, much like Facebook, it is attracts people to one destination. 2) Local businesses are desperate for a way to reach audiences, especially online. Google has long been trying to crack the local business angle code….