All posts in August 2010

  • How Older Users are Utilizing Social Media

    When I first started speaking about social media marketing in 2008, I’d survey the group to see how many people used social media sites. The majority of baby boomers in the room would NOT raise their hands. Fast forward to 2010, and there is rarely a soul in the room who isn’t using Facebook or LinkedIn. The PEW Internet Research Center just released a report on how older users are using social media. I wanted to share some of the key statistics here and my thoughts. Social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010. During the same period, use among those ages 65 and older grew 100%–from 13% to 26%. By comparison, social networking use among users ages 18-29 grew by 13%—from 76% to 86%. 1 in 10  internet users ages 50 and older now say they use Twitter or another service to share updates about themselves or see updates about others. My thoughts: 1) As social media infiltrates every aspect of our lives – online and offline – we are forced to learn and adapt. Imagine that you are a 60 year old HR executive. At…

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  • The Tech Titan Award Speech I Should Have Given

    There are events in life that you prepare for: your wedding, the annual Thanksgiving dinner, graduation, the birth of your child. Then, there are events which you almost miss because you drank too much Pepsi and needed a bathroom break. Last night was such an event. When the Alliance of Women in Technology nominated me for the Tech Titan Emerging Company CEO award, I was grateful. I felt honored that they would deem me worthy of their nomination. When I made one of four finalists I was thrilled. I thought “wow! the Judges really wanted to encourage a young entrepreneur.” And, that’s where I stopped. I didn’t dare dream that I would actually WIN the award. My fellow finalists were top notch CEOs and had accomplished more in their careers than most people accomplish in multiple life-times. I was truly excited about the Gala. Mostly about dressing up, going out with my husband,  and eating good food! What can I say? I live for the simple pleasures.When someone asked me if I thought I was going to win, I just shook my head vehemently. “Who? Me? No way! Have you seem the other finalists? I am just going for the…

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