All posts in July 2010

  • 50 Ways to Serve up Hot Juicy Content

    By: Shama Content marketing is an essential part of online marketing (and marketing in general) these days. If you have any information that helps educate your prospects and clients, chances are you are already engaging in content marketing. Once you have crafted your message, how do you get it out there? Top 50 Ways to Do Content Marketing As I was brainstorming for a client, I came up with the list below – 1. Webinar 2. Teleseminar 3. Video 4. Blog Post 5. eZine Article 6. Print Article 7. Tweets 8. Facebook Posts 9. Email 10. Printed Book 11. Kindle Book 12. Mobile App 13. IPAD App 14. Website 15. Interviews 16. Guest Post 17. Press Release 18. LinkedIn Answers 19. Facebook Fan Page 20. Calculators 21. Charts 22. Polls 23. Editorials 24. Graders 25. Quizzes 26. Powerpoint 27. Skype 28. Squidoo Lens 29. RSS Feed 30. Facebook Group 31. White Paper 32. Status Updates 33. Text Messages 34. Auto Responders 35. Banner Ads 36. Podcasts 37. Radio 38. Television 39. Toolbars 40. Brochures 41. CDs 42. DVDs 43. USB Drives with Pre-Loaded Information 44. Flickr (A Collage of Information) 45. Online Glossary 46. Decoder 47. Packaging (Ever seen a…

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  • 5 Minutes to a More LinkedIn You

    By: Shama I often get asked why I don’t write more about LinkedIn and how to use LinkedIn for business purposes. For all those who keep asking – and for the rest of us – here are five ways you can amp up your LinkedIn experience. Five minutes. Five steps. (Take that 30 minute meals! Someone get this girl a show!). Jokes aside – here are my tips. Minute 1 – Add 7 Descriptive Keywords to your Specialties Area. Think not only about your specialties within the industry – but also how people outside the industry may seek you out. For example, airline companies for the longest time bickered over the keyword “low airfares.” Until, someone (probably in the marketing department of course) discovered that people were looking for “cheap airfare.” Also, think globally and locally. Example: Search Engine Optimization but also Dallas SEO. Minute 2 – Add your LinkedIn Address to your Email Signature. Mr. Prospect may not decide to move forward now, but if they choose to connect with you on LinkedIn it makes it that much easier to stay in their periphery. Minute 3 – Pull your Twitter feed into your Profile. This is a debated topic….

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  • Think Before You Post – an Open Letter to All Consumers

    Dear Consumer, “Far better is it to dare mighty things, to win glorious triumphs, even though checkered by failure… than to rank with those poor spirits who neither enjoy nor suffer much, because they live in a gray twilight that knows not victory nor defeat.” Theodore Roosevelt. This is one of my favorite quotes – perhaps because I consider myself a constant creator and editor at heart. I was speaking with a reporter from MSNBC today, and we started talking about business ethics. As we explored what it means for businesses to be ethical, it made me think about the flip side of the coin – consumer ethics. We as Consumers Have NEVER Had This Much Power It is 1972 – you are watching a Television ad for a product you know sucks. What do you do? It ranges from nothing to telling your next door neighbor to perhaps yelling at the TV. Good luck. Today, you can call a toll-free number, post on Facebook or Twitter, write a blog post, leave a review on Amazon, and a million other things. We as consumers have never had it SO GOOD. We insist on businesses being ethical, as they should, but…

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