All posts in December 2009

  • Twitter was NEVER a Social Networking Site – proof!

    Ha! I love it when I am right. *Happy Dance!* For years, I have been explaining that Twitter was never in the social networking business. It was in the human search engine business. It isn’t Twitter vs. Facebook. It was – and will be – Twitter vs. Google. Do I also smell an IPO in 2010? Good buddy and reputation management expert, Andy Beal, picked up something very clever in Biz Stone’s OpEd piece. Biz Stone is one of the founders of Twitter, and I had the pleasure of sharing the speaking stage with him this past year.  Very down to earth guy, but, I digress. Here is what Andy found… “It can be these things but primarily Twitter serves as a real-time information network powered by people around the world discovering what’s happening and sharing the news…In the new year, Twitter will begin supporting a billion search queries a day. We will be delivering several billion tweets per hour to users around the world…” A BILLION searches. Google currently handles around 400,000 million searches a day. Twitter will BEAT that. The coming decade will redefine not just the role of media – but media ITSELF. The King is Dead….

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  • So, You Want to be a Social Media Expert?

    Okay – here is the thing. Everyone is complaining about how many social media experts are popping up these days. I agree. It is indeed a little freaky to me when people who came to hear me speak two months ago and asked “what is tweeter?” are now social media experts on Twitter (pronounced correctly this time). I remember playing on Twitter when it was first released. There were like 3000 of us. This is pre-Oprah and pre-Kutcher of course. But, you know what? Just because we came early to the party doesn’t mean that the party is now over. But – it does mean you have to work harder! One of the reasons it was easy for some of us earlier players to establish our expertise and presence in the field was because well, we were IT! When 10 people are talking about social media in the world – they are all experts. When 10,000 start proclaiming overnight expertise, it gets tougher. So, here is what I don’t want to do. I don’t want to sit here and look down on the newcomers. 80% of them MAY just be jumping on board because they think its the “next hot…

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  • Beyond Blogging – A Great Read

    Let’s face it. If there was ever something to be said about blogging – it has been said. Well, maybe not everything. But, most of the time we hear more about blogging than the topic being blogged about. So, why am I endorsing and recommending that you get Beyond Blogging (affiliate link) by Nathan Hangen and Mike Cliffe Jones? Because they’ve collected the wisdom of top bloggers and distilled it into one place. Yours truly was humbled to be a part of this lineup – but seriously, this is an excellent list of bloggers – * Chris Brogan (who doesn’t love Chris and his blog?) * Gary Vaynerchuk (wine and personal branding GURU!) * Penelope Trunk  (a blogger who pushes the envelope and succeeds) * Chris Garrett (awesome blogger + humble soul) * Darren Rowse (one of the original bloggers) * Pete Cashmore (good looking? yes. also the force behind Mashable.) * Jonathan Fields (good buddy and super cool blogger) * Steve Pavlina (excellent writer and builder of communities) * Brian Clark (fellow Dallasite and ummm CopyBlogger!) and more…. I love the fact that it doesn’t matter if you are a new blogger or a pro – you will really…

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  • What IF?

    What If? What if you could NEVER hide anything you did? What if everything you did had the potential of becoming public? What if every picture, every video, every recording could be seen by everyone? What if you couldn’t separate your personal and professional life? What if honesty wasn’t the best policy? What if it was the ONLY policy? What if outcaring mattered MORE than outselling? What if that’s already here? It is.

  • Why Social Media Marketing comes Last

    Here is a typical conversation I have with prospective clients ALL the time. Mr. Prospect: We’d like to do some social media marketing. Me: Oh, great. Exactly, what are you looking for within social media marketing? Mr. Prospect: Well, we need a Facebook fan page and a twitter account. Me: So, you’ve got a great business and a fabulous website with great content?  And need to get the word out more? Yes? Mr. Prospect: hmm…see, our website isn’t quite what we need it to be. Its in all flash and we designed it ourselves five years ago. And, we also need to rebrand. Our old brand isn’t really what we do anymore. Me: How do you plan on using social media marketing then? Mr. Prospect: Figured that’s how you get the word out. Me: Yes, of course you want to get the word out and build relationships with new prospects. But, what exactly do you want amplified? Because social media is the ultimate amplifier.Your basics like a great brand, a well converting website, and content, should all come first. Do you do any type of email marketing now to keep in touch with current website visitors? Mr. Prospect: <Long Pause>…

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  • We are on the GROW and Hiring! Read On…

    Hey Guys, We are ending the year on a fabulously happy note – we are hiring! We have two more positions we are looking to fill. You will get to work from home, but we do meet once a week in-house. 1) Accounts Supervisor – Are you excellent with people? Know how to manage a project from start to finish? Have experience managing multiple projects and people globally? Please apply. 2) Writer/Blogger Relations wiz- Do you love to write? Have tons of writing experience? Love to blog? Are you a PR wiz? Know how to pitch a blogger and get online coverage? Please apply. These are not fluffy positions. This will be the toughest, most challenging job, you’ve ever had. It will also be exciting and immensely fun for the right candidate. Our clients do amazing work, and we have the pleasure of supporting them. We like to think of ourselves as the Google of online marketing. = ) Ideal Candidates: Will be Dallas Based or Willing to come to Dallas once a week. Love social media marketing – and want to learn more! Have experience in their given field (project management and writing/pr respectively). Love challenging work (workaholics welcome!)…

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  • 10 Coolest Marketing Trends of the DECADE

    Yes, they are still trying to figure out what to call this decade. The “double o’s” or “the zeros” or my personal favorite – “the naughts.” Frankly, I am more concerned about what this decade will be remembered for, aside from the slick straightening of hair and Michael Jackson dying. From a marketing perspective, this decade has been the most extraordinary in terms of not only how far we have come, but how differently we VIEW marketing itself. Let’s look at the 10 coolest marketing trends of the decade. Please note that some of these trends may have their roots in the late 1990s but only really took off in this decade. 1. Social Media Marketing – You knew this had to be first, right? With Facebook hitting 350 million users, businesses are scampering to make sense of this social media phenomenon. Marketers have always gone where the people are, and now more than ever, they are on social networking sites. I remember writing my thesis on Twitter in 2006, and people gave me funny looks. Today, everyone from Oprah to Ashton is jumping on the bandwagon. Friends may have hung out at the Central Perk Coffee Shop, but that…

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