All posts in September 2009

  • Facebook Launches “Like” Feature for All Ads

    Beginning this September, Facebook will be including a “Like” feature alongside ads on their website. This functionality will allow users to actively rate the different ads that they see, and judge whether specific ads are likeable or not. This “Like” feature is quite similar to the “Like” feature enabled for other components in Facebook. To make ad-browsing more efficient and user-friendly, Facebook will be adding an “X” on every ad. One tap on the “X” closes the current advertisement and initiates the emergence of the next ad in the chain. Either you “Like” it, or you don’t The “Like” system is actually a boon for individuals who are growing weary of giving thumbs-up and thumbs-down ratings for materials they encounter on the Net. If you click “Like”, the system recognizes the rating and records it. If you don’t like an ad and you decide to just close the ad, you will be led to an area where you can give Facebook your feedback. How the “Like” feature can affect businesses through Facebook The keyword here is “quality connections”. People who rate particular ads have a whole network of friends. When a person endorses an ad, there is an instant connection….

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  • Small Businesses Fly Free – A Cool Grant by British Airways

    Okay guys, I hate to do two sponsored posts in a row – but this one is too good for me not to share! I love it when in a tough economy, big businesses decide to help small businesses. British Airways is doing something just like that! They are offering a Business Opportunity Grant that will help 100 small businesses fly around the world to see their clients, attract new ones, and just do more business in general! And, while I am a huge fan of online marketing (of course), even I sometimes wish I could just go visit my clients and sit down over a cup of coffee with them. You don’t have to British to enter. = ) If you are a US company with a valid federal ID and less than 500 employees, you can enter. If you are an authorized employee, you can also enter. Can you imagine how happy your boss would be? : ) 100 Companies will Win: * British Airways airfare for 10 round-trip Club World business class flights. * 5 free British Airways World Cargo freight shipments of up to 500 kilos to worldwide destinations * $1000 toward accommodation at Courtyard by…

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  • How to to Maximize Your Opt-In List: A Quick Guide

    Make everything user friendly Your website is the front-end of your operations, the shining gemstone of all your marketing efforts. This is why you should make everything as painless as possible when people are trying to sign up for something. Streamline it The most important component of your offer should be clearly visible. Use simple, bright colors and clean text links. If you want your visitors to view two or three more pages, make sure that they can navigate the deeper pages with little effort. If they don’t want to navigate other pages anymore, the registration form should easily be seen on the landing page they are on. There is not fixed formula for the placement of your main call to action. It all depends on your website’s over-all design, the length of your copy, the number of illustrations and graphics, etc. You don’t have to guess. What you can do is create different versions of your landing pages with the call to action box in different places. Ask people to take a look, and see which placements convert well. Testing is key. Additionally, you can also experiment with your font styles and font sizes. Straightforward registration forms What do…

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  • Email Marketing Mistakes to Avoid

    Everyone’s talking about using social media networking to increase their profits. Traditional strategies like email marketing are being slammed for ‘hipper’ strategies like using Twitter and Facebook. However, lots of companies still use email marketing no matter how cumbersome or ‘un-hip’ it may seem. From getting people to buy eBooks to getting people to sign up for auto-shipping programs for slimming pills, the humble email is still the number 1 choice of those who are just entering the wild world of niche marketing, etc. and for those who have been in this business for a long time. Spam laws matter There are two sets of international laws on spam emails. One is for the United States and the other is for Europe. In the United States, there is the federal legislation for spam and there are also state regulations for spam. It would be best if you can take into consideration these existing laws just to be safe. You can’t be too careful, because CAN-SPAM laws are in force and are funded. What makes an offer, an email course or a ‘hard-sell’ email spam? First, if the sender of these materials does not provide a basic ‘unsubscribe’ or ‘opt-out’ option…

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