The 5 C’s of Expertise: And Why I Don’t Shy Away from the Term

There is a fierce debate going on right now. What makes an expert? to There are no experts. While I have commented on these posts and many others like it, I thought it was time to explain my take on expertise. I am an online marketing expert. Whew. There I said it. I wasn’t the first to choose that title for myself though. It was my clients. I’d refer to myself as a “business consultant” (blah!) and they would introduce me to others as their online marketing guru…the one who helped them grow their business by leaps and bounds. There was a disconnect! At first the term “expert” made me uncomfortable. Sure, I could get results for my clients. Sure, I spoke on social media and online marketing around the country. Sure, I had colleagues who respected me. And yes-I was one of the first folks to have a real Facebook profile (they were only open to college students at the time!). AND yes, I even published a book on social media marketing. But- was that enough? What is the true measure of an expert? I played around with many terms: specialist (not a doctor!), consultant (but we also take…

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