All posts in December 2008

  • Auto Responding on Twitter: A Do or Don’t?

    Image by Life in LDN via Flickr There is a hot discussion going on down at Chris Brogan’s blog. Chris argues that social media is no place for robotic behavior. I agree. Being a valuable human being is important in life and social media…go figure. Specifically, he expresses his loathing for auto responders like Tweet Later which allow one to automate messages to their followers. And looking at his comments, it seems like many agree with him. Lots of Amens. While I deeply respect Chris and 99.9% of the time agree (vigorous head nodding and all) with him. This time, I disagree. Like all tools, I think auto responders have a place. They can be used intelligently and with good intentions OR they can be used as tools to spam people. It’s about the choice isn’t it? Auto responders are akin to wearing bright colors in fashion. Done right, it is a definite do. Done wrong and it’s a major fashion disaster. I use Tweet Later to do a few things… 1) Automatically follow anyone who follows me. Why not? If you can take the time to follow my tweets, why can’t I do the same? By following me, you…

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  • Could you be Losing Subscribers? Check your RSS Feed in Google Chrome

    Thanks to a follower on Twitter, I was recently informed that the RSS feed for this site was broken in Google’s Chrome browser. Apparently when you tried to subscribe within the browser, you got a page filled with html gobbledygook. The solution? To use the feedburner RSS URL versus the site’s RSS URL. So, what should you do to check and solve this problem? 1) Download the Google Chrome browser if you don’t already have it. 2) Go to your blog page and click the RSS button. If you can easily subscribe, you don’t have a problem. If you get an html filled page, keep reading! 3) Setup a feedburner account or login into your current account. If you don’t have a feedburner account, I highly recommend getting one. It allows you to see your subscriber count among other metrics. It’s a free service. 4) Go under “Edit Feed Details” and copy the feed address they provide you with. It’s called the “Feed Address.” Not to be confused with “Original Feed.” 5) Link the correct feed address to the RSS button on your blog. Tada! A working RSS in Google Chrome. No more lost subscribers!

  • Wishing You Happy Holidays and a FABULOUS 2009

    The entire team here at Click To Client would like to you wish you happy holidays. May 2009 bring you more clicks and more clients. = ) Happy Holidays from: Shama, Maureen, Afzal, Krishna, Sofiya, Stacey, Tina, Yukie, and OF COURSE- Snoopy, the office mascot.

  • How to Create a Fail-Proof Online Product

    By: Shama Hyder I am usually not a huge fan of the traditional “internet gurus” because often their message feels hype-filled to me. I have found very FEW actually deliver on their promises. However, I ran into some great video by Eben Pagan the other day. Just 45 minutes of very good online marketing advice. No pushy sales pitches. If you like, you can see the video here. My favorite part of the video was when he gave advice on how to create a fail-proof online product. Or at least shared how to dramatically increase its chances of being successful. Now, here is a guy who has done TONS of product launches, so he knows what he is taking about. Here are his 3 recommended questions to ask yourself plus my 2-bit. 1. Is there an irrational desire or urgent pain? Before you create (or worse…launch) your product, ask yourself this question. Does your product solve an URGENT pain or fulfill an irrational desire? Eben shares the example of video games. They don’t always make sense, but there are PLENTY of video game fanatics out there. I’d say that Tim Ferris’ book, The 4 Hour Work Week, did a good…

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  • 7 Things You May Not Know About Shama

    By: Shama Hyder It’s a blogger chain! You write 7 things that someone may not know about you, and then you tag 7 other bloggers who do the same. Well, I’ve been tagged by the remarkable Kevin Eikenberry. Think email forwards on steroids! I usually pass on these things, but I do get a LOT of questions about what I like to do in my free time, etc. So, I thought this was a good chance to give you a peak behind the curtain. 1. I love country music. No, seriously. You can stop laughing now…When I was a kid, my uncle used to listen to the Judds (Why not me…), and I fell in love with the genre. My favorites: LeAnn Rimes, Taylor Swift, and Brad Paisley. 2. I read ridiculously fast. And I don’t speed read. I don’t even know what that means. I don’t use a technique, I just read fast. 750 pages in 4 hours fast. 400 blog posts a day fast. I retain about 80%. 3. I am NOT first generation. Most people assume that I am 1st generation Indian (or Middle Eastern). I am not. I wasn’t born in the U.S. I was born…

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  • 5 Secret Weapons that Gen Y Can Leverage for Success

    By: Shama Hyder When I first launched my company, I was unsure of how people would respond to the owner (me!) being part of Gen Y. For the longest time, this remained a fear. I figured none of our clients had figured out my age, or they just plain didn’t care. Either way- I was happy, they were happy, and the business flourished. Imagine my surprise when our biggest client announced to me “we chose you out of all the companies because you get the online world like NO OTHER. You practically grew up with it.” I was pretty stunned as I hung up the phone. Literally a week later, another client exclaimed how choosing us was a natural choice because I was at the helm. I noticed this to be a growing trend…and then it hit me. Being Gen Y was an advantage! Here are the 5 secret weapons that Gen Y can leverage for success: 1) Adoptability: One of my favorite professors in college, Dr. Daly, once shared with us the biggest advantage of being young. He said it’s easy to get adopted. It’s much easier to find mentors and people to take you under their wing when…

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  • What’s Your Burning Question about Social Media Marketing?

    By: Shama Hyder I have some good news and some even better news. = ) The good news is that I am writing a book on social media marketing. Not just any old book-but a PRACTICAL how to get clients using social media sites guidebook. A real “nitty gritty” case-study rich social media marketing book. And I plan to make it available in pdf and print form. Why is this good news? : ) Because for the longest time my colleagues, clients, and readers (you guys!) have been requesting it. What’s the even better news? I want you guys to be a part of it! You see, I don’t want this to be fluffy, feel good, buzz words (authenticity, transparency, community) filled book. Not that the big picture ideas aren’t important. They are. BUT, I want this book to be an INTEGRAL part of your online marketing efforts. I want strategy AND tactics. Most importantly, I want it to answer all your burning social media marketing questions! So, please ask in the comments section below. And to show you my appreciation, I will randomly pick 3 commentors and give them a a free copy of my book upon release.

  • Social Media with Curves – Your Final Chance for 2008

    By: Shama Hyder My good friend and colleague, Leesa Barnes, has pulled together a group of social media experts (yours truly included) for the final event of its kind in 2008. It’s a virtual event, and Leesa has priced it EXTREMELY low to keep it affordable. Plus, it’s virtual! All you need is your phone. Here is what Leesa had to say: “Are Women Changing the Social Media Landscape?” That’s the question I’m going to pose to a panel of social media and marketing experts over the phone on December 9 & 16, 2008 at 8pm EST (New York time). I’m inviting speakers from the 2009 Social Media Telesummit to weigh in on this single question: The women from the 2009 Social Media Telesummit will answer this question on December 9th. They will offer their opinions and feedback. The men from the 2009 Social Media Telesummit didn’t want to be left out, so on December 16th, you’ll hear the men answer this question. Consider this event a social media battle of the sexes! Look, here is the deal. You don’t have to REALLY care if women or men are changing the landscape. This is your chance to hear the top…

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  • Click To Client Now Podcasting!

    By: Shama Hyder As many of you have already noticed, there is a little box that says “listen now” under all blog posts. This is thanks to a great free wordpress plugin developed by Odiogo. It takes less than 5 minutes to setup, and will turn all your posts into podcasts. Go see the Click To Client Podcast page to get a feel for what it looks like. I think this is a tremendous service because it gives you (the readers!) just one more way of enjoying the content here. What I don’t like about it is the “robotic” voice. (For those readers who were surprised and disappointed by the voice, I apologize!). Odiogo is currently working at adding REAL male and female voices that I am sure will be more pleasant sounding. But, until then, it’s still a great time saving tool! UPDATE. 12. 25. 2008 – While some of you guys found this to be a fun tool, others just did NOT like the artificial/robotic nature of the podcast. And since the community rules-you guys win. The plugin has been removed until they bring in some human voices. Merry Christmas!

  • After The Launch is now Click To Client: A Story in Business Evolution

    By: Shama Hyder Surprise! After The Launch is now Click To Client. This is the IDEAL case study in business evolution. For anyone who has ever struggled for perfection and found it in the process of just doing the best they can-this will resonate. Over a year ago, I launched After The Launch as a single business owner. It was called After The Launch because I wanted to reach those people who had just launched their business and needed help marketing online…after the launch. You’re getting the picture here! = ) Flash forward to now– we are a FULL service online marketing firm (with full time employees!) serving well established offline businesses who want to get online, as well as new business owners who want to launch their first company online. In fact, all our clients are in a different phase of their business. What we do for all of them though is the same. We show them how to get clicks (online marketing training), we get clicks for them (SEO), and we show them how to turn those clicks into clients. Hence, Click To Client. Full service web marketing firm. What changes? Well, our name, our brand, our look….

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