Published on 31st Jan, 2008 in Online Marketing

Like Marketing? Want to Write?

By: Shama Hyder Drew McLellan and Gavin Heaton are putting together their second book-Age of Conversation 2.0. And, they are inviting you to be a…

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By: Shama Hyder One of the first things I do when I work with a new client is help them get over their "marketing fears."…

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By: Shama Hyder The dynamic Steve Mullen had me over as a guest on his online radio show last week. We talked more in depth…

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Published on 27th Jan, 2008 in Online Marketing

A New Paradigm of Doing Business

By: Shama Hyder Another article inspired by the Godin-Meister. The old way of doing business went something like this- Come up with Idea–>Edit–>Launch Business This…

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Published on 21st Jan, 2008 in Online Marketing

How to Pull off a Gimmick

By: Shama Hyder This post has been inspired by Seth Godin’s recent take on gimmicks. So, what’s a gimmick really? It’s a stunt that gets…

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By: Shama Hyder The US economy is not booming at the moment, and according to many experts we are somewhat on the brink of a…

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By: Shama Hyder Currently, we are working with two clients (both non-profits) who are struggling with the same issue-marketing their intranet. We often think about…

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By: Shama Hyder My first article over at FreelanceSwitch.com is up. Here’s how it begins: Most freelancers are talented, hard-working, creative, and do great work….

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By: Shama Hyder Yours truly was recently asked for her opinion on why so many companies (especially service professional firms!) are still shying away from…

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