13 Tips for Explosive Content Marketing Results

13 Tips for Explosive Content Marketing Results

Over the past several years, we’ve seen a slow but steady rise in the results that brands are getting from content marketing.

This is generally true across industries – it’s becoming more and more clear that whether you sell clothes or business software, you’ve got to get on the content marketing train or be left far behind your competition.

With that in mind, if you haven’t put “invest in content marketing” on your list of business goals for 2018, you should. And here are 32 tips to help you do that.

1. Put in more time than you think you have to.

Gone are the days when you could dash off a 300-word blog post and draw in huge amounts of traffic.

According to the Orbit Media Studios Annual Blogger Survey, 70% of bloggers in 2017 were writing posts between 500 and 1500 words. And the average amount of time a blog post took was 3 hours and 20 minutes, an increase of 39% over 2016. If you want to compete, you’ve got to start putting in comparable time.

Bloggers are putting in more hours per post and writing longer than ever. Click To Tweet

2. Editors increase content effectiveness.

As with any piece of content, having another set of eyes on your work will greatly increase your content quality. Misspellings, grammar mistakes, and typos reduce your credibility and can negatively impact your bounce rate.

The research backs this up. According to the Orbit survey, again, bloggers who work with editors are 43% more likely to report strong results than those who don’t.

3. Invest in your employees – they’ll be more trusted as brand advocates than paid influencers.

While influencers still wield considerable – well, influence – over consumer buying habits, they might be seeing that influence wane slightly over 2018 and the coming years. This is, at least, what many digital marketing organizations – including the Content Marketing Institute – believes.

Just as consumers currently trust influencers more than celebrities, we’re now seeing a trend toward consumers trusting employee brand advocates more than paid influencers.

4. The truth will out – so always be honest and transparent.

Social media created a new level of transparency for brands, but some still haven’t embraced it. The lessons of 2016 and 2017 around fake news, bloated sharing, and outright lies make it clear: being dishonest will not grant a brand success for more than a short time.

It’s vital to place a premium on honesty and transparency, because if you don’t, you’ll be found out – and faster than you ever imagined.

5. LinkedIn Video will give your LinkedIn profile a boost – and possibly a necessary one.

LinkedIn’s native video is the platform’s venture into visual content, and so far it seems to be working. As video overtakes all other forms of content online, brands that skip Linkedin Video may see their leads and views from the platform sink.

6. Blogging alone won’t be enough.

Consumers are devouring visual content at such a clip these days that blogging on its own is rapidly becoming inadequate for maximum content reach.

At the same time, we’re seeing more formats becoming available and accessible to brands – podcasting, creating Alexa skills, developing short films and virtual reality experiences. These formats may not be cheap, but they’re effective.

If blogging is all you’re doing – even if you’re doing it really, really well – you may want to experiment with some other formats this year. Start slow with infographics or branded images, and then try out some of the more complex formats as you go.

7. Consumers still expect immediate answers to their questions (in other words, create for the “micro-moment”).

The micro-moment refers to that moment when you think of a question and immediately reach for your phone. We all do it.

Creating content for this behavior basically means anticipating consumers’ questions and making sure the answers are immediately available. Don’t send them on a scavenger hunt through your website. We humans now have an attention span that’s shorter than a goldfish’s, after all.

8. For better results from your blog, post more frequently.

According to Buffer, brands that increase their posting from 2-3 times a month to 6-8 times a month see their leads nearly double.

9. For better results from your YouTube channel, post on a schedule.

Brands on YouTube tend to do best if they post on a regular schedule – once a week, once every two weeks, or even once a month.

In fact, regularity is even more important than frequency for this platform. That doesn’t hold true for other forms of content, like blog or social media posts, but it’s definitely the case for YouTube.

For better blog results, post frequently. For better YouTube results, post on a schedule. Click To Tweet

10. For better results on social media, follow this Buffer infographic:

How Often to Post to Social Media

Source: blog.bufferapp.com

11. Don’t go for the viral post.

Instead of trying to get your post to go viral, work on getting your targeting right. If your brand is geographically bound, are you tagging your location, and targeting people by where they are? Are you targeting each of your audiences, instead of focusing on just one? Do you have content for each step of the sales funnel?

Instead of trying to get your post to go viral, work on getting your targeting right. Click To Tweet

12. Make sure your content is mobile-friendly.

Mobile search is overtaking desktop search, which means your content must be mobile-friendly. That’s most important when it comes to your website. If it’s not responsive (meaning it changes depending on the size of the screen on which it’s being viewed), you could be missing out on huge numbers of potential customers.

13. Quality wins, every time.

Just like you shouldn’t focus on getting a post to go viral, you also shouldn’t focus on putting out massive quantities of content. Instead, go for quality. Longer, well-researched blog posts, creative video, carefully curated lists – these are the types of content that are winning today.

Want more tried and true content marketing tips? Read our post “Content Marketing Trends to Watch for in 2018.”

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